Privacy Policy

1. Scope and roles

This policy applies to NeloEx websites, advertiser and publisher consoles, support services, ad-delivery APIs, and software development kits (collectively, the “Services”). It covers advertisers, publishers, website visitors, account users, and people who view or interact with an advertisement delivered by NeloEx.

Depending on the Service and applicable law, NeloEx, operated by NeloEx Technologies Pte. Ltd., may act as a controller or as a service provider processing information for an advertiser or publisher. Publishers and advertisers remain responsible for their own applications, destinations, notices, permissions, and legal obligations.

2. Information we process

The current NeloEx Android SDK does not request precise device location and does not require access to the Android Advertising ID. A publisher application or advertiser destination may process additional information under its own privacy policy.

3. How we use information

• Deliver, display, measure, bill, and report advertising.
• Match eligible campaigns with approved publisher inventory.
• Review advertisers, publishers, applications, creatives, and payment eligibility.
• Operate accounts, support, communications, payouts, and prepaid advertising balances.
• Detect invalid traffic, abuse, security incidents, duplicate events, and policy violations.
• Investigate ad feedback and reports and improve the reliability of the Services.
• Comply with legal obligations and enforce our agreements.

Where applicable, we rely on performance of a contract, legitimate interests in operating and securing the Services, consent where required, and compliance with legal obligations.

4. Sharing and international transfers

We may share information with the advertiser or publisher involved in a transaction, vendors that provide infrastructure, security, email, storage, analytics, payment, or professional services, and authorities where disclosure is legally required. We do not sell account verification documents.

NeloEx and its service providers may process information in Singapore and other countries where they operate. Where required, we use contractual and organizational safeguards intended to protect information transferred across borders.

5. Retention and security

We retain information for as long as reasonably necessary to provide the Services, maintain financial and audit records, investigate fraud or policy issues, resolve disputes, and satisfy legal obligations. Retention periods vary according to the information and purpose.

We use access controls, encryption in transit, restricted private storage, logging, and other administrative and technical safeguards. No system can guarantee absolute security.

6. Choices and privacy rights

Depending on local law, a person may have rights to request access, correction, deletion, restriction, objection, portability, or withdrawal of consent. We may need to verify a request and may retain information where permitted or required by law.

Mobile-device privacy controls may limit application permissions or advertising identifiers used by other parties. The NeloEx disclosure control can be used to send relevance, broken-ad, or offensive-content feedback and open this Privacy Policy.

7. Children

The NeloEx account Services are intended for businesses and adults. Publishers and advertisers must accurately identify child-directed inventory and comply with applicable child-privacy and advertising laws. Contact us if you believe information involving a child has been processed improperly.

8. Changes to this policy

We may update this policy as the Services, law, or our practices change. We will publish the revised policy with a new effective date and provide additional notice where required.